Logistics companies often rely on a scattered mix of Slack, spreadsheets, accounting tools, and outdated CRMs. Freightool wanted to consolidate all of that into one streamlined interface. One of their most pressing gaps was internal communication – teams had no native way to collaborate, relying instead on external tools like Slack or Discord, which broke context and slowed down workflows. Time-to-feature was critical – they needed to test fast, deploy fast, and get in front of users quickly.